home >  our approach
 

Different from the kinds of market research companies that you're probably used to, JMI approaches your business in an entirely new way.

Founded by a group of entrepreneurs who all successfully developed and managed previous enterprises of their own, JMI brings a Business Focus to the table that other research companies with less business savvy simply can't. With professional expertise ranging from market research and finance to IT systems development and Japan market entry consultation, the founding directors created a company with vision, a company committed to seeing your business as a whole.

Japan is a notoriously difficult place for foreign companies to do business. Fully aware of the many issues and challenges that face overseas managers, JMI's bilingual and bicultural consultants consistently add value to projects, their extensive Japan Experience working to facilitate the business process.

JMI harnesses the power of New Technologies to provide marketers with insights beyond those generated by traditional attitudinal based research. By capturing real-time data on consumers' perceptions and behavior, we provide a more complete picture which necessary to explain purchase decisions and hence sales.

JMI approach:

JMI understands that effective sample control, data collection and translation are vital to the success of any research project and to the accuracy of results. Because of this, JMI believes that Quality Control must be maintained at all times. Rigorous checks and balances are enforced at each stage of the work and a systematic review is conducted upon completion of the project--all part of a firm commitment to providing you with the finest quality data available.

Finally, JMI is devoted to its clients. Client-centric you could say. Our first priority is accountability to you, to help you grow your business. We're a client-centric company, flexible and creative, able to meet your specific demands. At this company, there is no 'one-size fits all'.