Dreaming of a Japanese Christmas?
What goes on in the land of the rising sun...

"Santa Claus is coming to town", goes the popular Christmas ditty. Well, if he comes to Tokyo this year, he's sure to be in for a few surprises!! Here, JMI investigates some of the ways in which Christmas has 'evolved' in Japan into something very different from the more familiar western version.
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On the way to work... quite literally through the eyes of a Japanese commuter!

JMI's Consumer Vision Goggles (CVG) capture an individual's visual experience as he or she moves through a real marketing environment. In the first of a series of 'a day in the life' installments, we ride the Tokyo trains to work and use CVG to see how transit advertising fights for the attention of commuters.
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Successful global packaging: best practice in R&D

Global marketers face a minefield of challenges when developing packaging with international appeal. JMI's US partners, Perception Research Services (PRS), conduct over 500 studies annually to guide multinational manufactures in their packaging decisions and they are specialists in this field. Here PRS's Scott Young discusses best practice both in researching, and in developing, truly effective global packaging.
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