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Japan is one of the most cluttered marketing spaces in the world. On supermarket shelves, on TV, in the pages of magazines, on the streets, in the subway... competition for the attention of consumers is intense.
Market research shows that consumers in Japan typically see over 1000 advertisements during a week covering a broad range of categories, spend only 5 to 6 seconds on a typical magazine ad, and fail to notice the majority of the products displayed on a typical set of shelves!
As marketers, can you really be confident that your product or message is being seen? After all "unseen is unsold!" and weak visibility versus the competition cold be effecting your bottom line.
Gaining an understanding of consumer behavior, through accurate measures of ARC (attention, recognition, choice) permits marketers to drive this behavior to their benefit:
Depending upon the nature of the stimulus (packaging, TVCM, print, web etc...) and the clients' specific needs, the following methods are used:
Visibility Research from JMI is a powerful set of solutions to optimize visibility and communication of key messages in the competitive environment of in the market place.
State-of-the-art solutions for outstanding market visibility!
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